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For Immediate Release

Leading the Way: Zero Motorcycles Expands Executive Team

– Company Invests in Top Talent for Two New Vice President Roles –

SANTA CRUZ, Calif., (Feb. 11, 2015)Zero Motorcycles, the global leader in the electric motorcycle industry, announced today two additions to the company’s executive team. Dennis Gore joins Zero as the Vice President of Product Development, while John Zukoff becomes the Vice President of Quality. The two senior management roles are newly created, and the pair are based in Zero’s Scotts Valley, California, headquarters.

“These two new positions represent a strategic investment in our continued growth,” said Richard Walker, Zero Motorcycles CEO. “Dennis and John each bring such a wealth of relevant experience. We have amazing talent throughout the organization, and this enhanced leadership sets us up for the next phase of our success.”

As the VP of Product Development, Dennis Gore brings a hands-on approach to managing Zero’s Engineering functions and future product projects, in order to continue creating the world’s leading electric motorcycles. He has a strong background in the automotive industry, having held strategic positions with Chery Automobile, Honda, Nissan and Mitsubishi. Gore places particular emphasis upon understanding customer expectations and market requirements, which informs the entire product development cycle.

John Zukoff, VP of Quality, is responsible for developing and enforcing processes to ensure consistent quality from the earliest stages of product development through final motorcycle production with the clear goal of exceeding the expectations of Zero dealers and riders worldwide. Zukoff brings decades of automotive industry experience leading quality programs with General Motors, Fiat Chrysler Automobiles and Tesla Motors.

“We are fortunate to attract people of this caliber,” said Abe Askenazi, Chief Technology Officer at Zero. “Adding the talents of Dennis and John to our in-house expertise is already paying dividends and will lead to more advanced and better products down the road.”

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.

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For more information on Zero Motorcycles or to learn more about its complete motorcycle line, including the Zero S, Zero SR, Zero DS, and Zero FX motorcycles, visit: http://www.zeromotorcycles.com/