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FOR IMMEDIATE RELEASE
Zero Motorcycles Launches New Summer Promotion
“The First 25,000 Miles of Electricity Are on Us”
– Promotion to run alongside Zero’s first ever National Demo Day –

SANTA CRUZ, CA, (May 17, 2012) – Zero Motorcycles, the global leader in the electric motorcycle industry, today announced that it will pay for the first 25,000* miles of electricity when riders purchase a new 2012 Zero through the end of May. Zero launched the promotion to highlight the 2012 lineup’s incredible efficiency and how inexpensive each model is to operate. The promotion is timed to generate additional interest and awareness as Zero Motorcycles kicks off its first ever National Demo Day event this coming weekend on Saturday, the 19th of May.

“With rising gas prices and the summer riding season just around the corner, we want riders to enjoy an exceptionally fun and carefree summer of riding on a new Zero. The fact that Zero Motorcycles can offer to pay for the energy for the first 25,000 miles of riding helps to highlight the incredible efficiency of our entire lineup. We invite interested riders to schedule a demo ride at this weekend’s National Demo Day to both experience the ride and learn more about Zero Motorcycles,” said John Lloyd, Vice President of Global Sales, Zero Motorcycles.

Zero Motorcycles dealers across the country will be participating in the upcoming National Demo Day. The event is designed to encourage both new and experienced motorcycle enthusiasts to visit a local Zero dealer where they can both ride a new Zero and learn more about the motorcycle industry’s fastest growing segment – electric motorcycles. Dealers will be offering free demo rides for qualified, licensed motorcycle riders, along with providing product overviews of Zero’s entire 2012 ground-breaking model line.

For details on the First 25,000 Miles of Electricity on Us promotion visit:
http://www.zeromotorcycles.com/promo/25k-miles.php

The Ride a Zero - Join the Silent Revolution Demo Day event will be held for one day only on May 19th, 2012.
For a list of participating dealers, visit:
http://www.zeromotorcycles.com/promo/national-demo-day.php

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity, and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Zero is determined to be the preeminent global electric motorcycle company.

Follow Zero Motorcycles on Twitter @ZeroMC, become a fan of Zero Motorcycles on Facebook and check out what Zero is doing on YouTube at www.youtube.com/zeromotorcycles.

FOR MEDIA: For more information, contact (951) 719-1040 or media@zeromotorcycles.com. For press information, videos and photos go to http://www.zeromotorcycles.com/press.

For more information on Zero Motorcycles or to learn more about its complete motorcycle line including the Zero S, Zero DS, Zero XU, Zero MX and Zero X motorcycles, visit: http://www.zeromotorcycles.com.

Disclaimer:
*25,000 miles based on the 2012 ZF9 Zero Motorcycle S model at $.10 USD per kWh for $.90 per complete charge cycle and 222 charges with 114 miles range per complete charge cycle for a total of $199.80. A $200 (USD) Visa gift card will be sent 4-6 weeks after Zero Motorcycles receives the vehicle warranty registration card showing date of sale between May 15, 2012 and May 31, 2012. Offer available only through participating US dealerships. Cannot be used towards the purchase of the motorcycle, taxes or destination fees. Cannot be combined with any other promotional offer with exception of Zero Motorcycles retail finance program offered through Freedom Road Financial. Program expires May 31, 2012.