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FOR IMMEDIATE RELEASE


WORLD DEBUT - ZERO MOTORCYCLES UNVEILS ITS 2010 PRODUCT LINE OF FOUR ALL-ELECTRIC MOTORCYCLES AT DAYTONA BIKE WEEK


Week-Long Event Is Official Debut of New Zero S, DS, MX, and X –


Daytona Beach, Fla. (March 2, 2010) – Zero Motorcycles, the global leader in electric motorcycles, announced today the highly-anticipated introduction of its 2010 line of electric motorcycles during one of the motorcycle industry’s most attended and recognized events - Daytona Bike Week. Daytona Bike Week marks the first time consumers and media will be able to see all four of Zero Motorcycles new, 2010 products. The World Debut of four motorcycles marks another monumental advancement for Zero Motorcycles as no electric motorcycle company has been able to bring four products to market representing a comprehensive lineup of motorcycles. The theme for Zero’s product line: performance and a new look. The week-long event will serve as the backdrop for the next generation of electric motorcycle technology to media and consumers, where the entire line of models will be available for demo rides and viewing to media and consumers. A Gymkanna course will be located near the Ocean Center.


"Daytona Bike Week is the ideal location to showcase how Zero Motorcycles is quickly integrating itself into the mainstream motorcycle community," said Gene Banman, CEO of Zero Motorcycles. "With the sheer number of people attending the event, Zero Motorcycles will be able to reach consumers that have never before experienced electric motorcycles. Traditional motorcycle enthusiasts will get to see for themselves that a high performance and technologically-advanced motorcycle can exist without gas."


Equipped with upgrades and aesthetic changes, the 2010 model line includes the revolutionary Z-Force Air Induction System on the S and DS models. A platform for performance, this system allows Zero to produce more horsepower from lighter and more compact motors by increasing the airflow through the heart of the motor. Zero is also introducing a new throttle technology that modulates the increased power to provide riders with exacting control over the acceleration. All 2010 motorcycles are powered using Z-Force™ power pack technology with new and more precise cell monitoring. The cumulative result of all this technology is a longer power pack life, more power, greater acceleration off the line and superior handling.

In addition to the increased riding capabilities, consumers will have the chance to choose between various color graphic packages, allowing for personalized styling. New seat configurations are also an option for the 2010 Zero S and DS. Specially designed by Corbin, the new seats provide a more comfortable and performance-oriented ride. Those interested in reducing the stand over height of the motorcycle can now select a Corbin low seat option.




The Zero S and DS models are eligible for a 10% federal tax credit and tax rebate. Some states offer additional incentives. Consumer financing is available for those who qualify. To schedule a demo ride or find the nearest Independent Representative, go to www.zeromotorcycles.com/locator/.


To purchase a motorcycle or for more information on Zero Motorcycles, visit http://www.zeromotorcycles.com.


For media information or high resolution images, please contact John Ewert, DRIVEN Public Relations, www.drivenpublicrelations.com, (951) 719-1040 or media@zeromotorcycles.com.