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For Immediate Release

Umberto Uccelli Joins Zero Motorcycles

– European Operations Bolstered with Leading Motorcycle Industry Talent –

Umberto Uccelli

SANTA CRUZ, Calif., (Sept. 09, 2014)Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that Umberto Uccelli has joined the company as managing director of Zero Motorcycles Europe, where he will lead all of Zero’s European operations. Mr. Uccelli’s career spans over 20 years with some of motorcycling’s most iconic brands: MV Augusta, Ducati, and BMW. Uccelli’s arrival brings valuable expertise in sales, marketing, and international expansion.

When asked what brought him to Zero Motorcycles, Uccelli replied, “I’m inspired by the opportunity to apply my experience with traditional motorcycles to help build the future of motorcycling. Zero’s technology is exciting, the bikes are thrilling to ride and the team is very strong.”

“The Zero Motorcycles brand is gaining momentum in Europe, and our business is growing rapidly. Umberto Uccelli brings a wealth of motorcycle industry knowledge, passion for the sport and pioneering vision to drive our continued success,” said Richard Walker, CEO of Zero Motorcycles.

Uccelli will be based from Zero Motorcycles’ European headquarters in Alkmaar, Netherlands, joining an established staff that have fostered Zero’s growth to date. His first international duty will be at the 2014 Intermot trade show, where Uccelli will be available to meet with members of the press and motorcycle dealers.

About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.

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